Thanks for the comment. It’s hard to draw out what exactly the return one might expect from ‘a market where potential is untapped’. What this really translates to me is the elusive blue ocean strategy that could also mean all that these so called approachable investments could go poof without a trace.

Case in point: there are thousands of websites out there that have simply zero value, because the ‘approachable investment’ simply created a very low barrier to entry, and nothing else.

I think your point could be strengthened if the approachable investment is followed by lots of value creation and value building in addition to the initial investment.

As for your question: “Does small investment mean small reward?”

I don’t think so, no. In a heavily saturated market a small investment might only buy you a small return, but in a market where the potential is untapped returns might be very large.